The Thunderclap Goes Live!

To mark the beginning of National Golf Month 2017 across social media, a Thunderclap has been created to help boost awareness of the #GirlsGetGolfing hashtag once the month gets underway.

Celebrities, supporting organisations, clubs, centres, pros and fans can now sign up to the thunderclap to show their support by clicking HERE. It will help create the biggest noise possible on social media and help to get more women on trying the game this May.

IT TAKES JUST 30 SECONDS

We want to create the loudest noise possible on social media ahead of National Golf Month to boost awareness and get as many people as possible booked on the course this May. Getting involved couldn’t be simpler – it takes 30 seconds.

Thunderclap is an app that allows organizations and their supporters to share a message on social media (Twitter, Facebook or Tumblr) automatically. That means that if you pledge your support, the Thunderclap app will automatically your #GirlsGetGolfing post with many others at 12pm GMT on the 28th April. Ask your friends, colleagues or family to do the same.

HOW DO I SHOW MY SUPPORT?

1. Join the campaign the top of the Thunderclap page, via Twitter, Facebook or Tumblr (or all of them!).

2. Ask your friends, family and colleagues to do the same.

3. Show your support for National Golf Month from 1 May by using the hashtag #GirlsGetGolfing

Sky Sports Pundit and Former Pro Golfer joins National Golf Month

Preparations for the campaign to get more women golfing this May are gathering momentum, as National Golf Month are pleased to announce that Henni Zuel, the TV presenter and former Ladies European Tour golfer, has pledged her support.

Zuel burst on to the golf scene as the youngest player to ever participate in the Ladies European Tour and enjoyed seven successful years at the top of the game. As a journalist and presenter for Sky Sports Golf, she has interviewed many of the world’s top golfers and worked at high-profile events including the Open Championship and Ryder Cup.

She said: “I’m absolutely delighted to be involved in the push to get more women on the course as it is something that is very close to my heart.”

Henni will be supporting National Golf Month’s efforts to get clubs and pros to register their taster sessions in the lead up to May on the National Golf Month website.

“I picked up the game at an early age and instantly recognised that golf challenges you in ways that no other sport can. I’m confident that this drive to help more women get golfing will enable more people recognise some of those benefits,” she added.

She recently welcomed the decision by Muirfield Golf Club to admit female members, telling Sky Sports it was ‘fantastic news’ and that the issue had ‘shed a light’ on promoting equality in the game.

Henni will be supporting National Golf Month in its push through the media and online to get more participants to try the game of golf by using the hashtag #GirlsGetGolfing throughout social media.

National Golf Month Welcomes Muirfield Decision to Admit Female Members

National Golf Month, the British Golf Industry Association’s annual campaign aiming to get people golfing this May, has today welcomed Muirfield Golf Club’s ruling that it will admit female members.

This year National Golf Month is focussed on getting women into the game and will be offering over 50,000 free taster sessions across the country come 1st May 2017.

Doug Poole, the campaign’s project director, said: ‘Murifield’s decision today sends the right signal to women that the game is becoming more open and less stuffy. We can’t grow the game as long as it is seen as a male only bastion. This May, National Golf Month is making a substantial effort to get women and girls to try the sport. If this decision had gone the other way it would have been a disastrous ‘scene setter’ for the campaign, so I am delighted at today’s result.’

National Golf Month is an annual programme aimed at growing participation in the sport coordinated by the British Golf Industry Association. For May 2017, it will focus on encouraging women to take up the game as its primary target for this year’s month long campaign, which starts on May 1st 2017.

Over 50,000 free trial sessions will be offered exclusively to female participants by hundreds of golf clubs and pros throughout the UK via the nationalgolfmonth.com website.   The web site www.nationalgolfmonth.com will open for consumer registration next month.

Celebrities back campaign to Get Women Golfing

Momentum grows behind National Golf Month 2017 as Team GB Golfer Charley Hull and former Ryder Cup-winning captain get behind the campaign.

 

The push to get more women golfing this May is well underway, as a number of high-profile pro golfers have added their support to National Golf Month.

Ryder Cup-winning captain Paul McGinley together with European Ladies Tour pros Charley Hull and Mel Reid have added their support to this year’s campaign. They are calling on clubs, centres, pros and sponsors to make the most of the high-profile campaign by planning activities that will appeal to new and lapsed female golfers. These activities can be logged on the National Golf Month website (nationalgolfmonth.com), providing women around the UK with an easy way to find out what is available in their area.

The National Golf Month website will be promoted to women across the UK with a high-profile advertising, PR and social media campaign, including a major radio, print and online advertising campaign with National Golf Month partner, Bauer Media

A core element of National Golf Month will be the provision of 50,000 free one hour taster sessions offered exclusively for women. The BGIA is calling on clubs and pros to commit to offering a minimum of two of these sessions during the month. In addition, they are encouraged to develop their own initiatives to attract more women onto the course, all of which will be showcased on the website.

Currently, only just over one in ten UK golfers are female (14%) compared to one in four in Europe (25%), which makes the proportion of female golfers in the UK the lowest of the top ten markets in Europe. It is hoped that golf’s inclusion in the Summer Olympics last year for both genders will bring new impetus into to the sport and encourage a flurry of new female participants.

Hull, the 21-year old Ladies Tour player and who competed for Team GB in Rio said: ‘It is clear that girl’s golf is really an untapped market in this country compared to the rest of Europe. The National Golf Month website and the 50,000 free taster sessions that will be made available present a real opportunity for clubs, centres and pros to exploit this participation gap and come up with new and engaging ways to grow the sport.’

The website, is managed by fibodo, an online business tool, used by UK golf professionals and clubs to help consumers ‘find, book and do’ activities. It will also aim to provide a better understanding of how clubs and professionals can capitalize on attracting more women to the course through new or innovative approaches.

From the beginning of April, new participants will be able to use the website to search for a range of opportunities, including free trial sessions, up and down the country.

Paul McGinley said ‘I think we all recognise the terrific social, health and wellbeing being benefits that the game golf has to offer.

‘To be able to introduce this many people to the game at one time is a wonderful opportunity to take advantage of those benefits, and the fact that many of the taster sessions will be free, all via the National Golf Month website, is an added bonus.’

Doug Poole, project director of National Golf Month said, ‘That shows there is a real business case for golf pros and clubs to help girls get golfing. That’s why want to break down the barriers to ensure as many women and girls as possible are introduced to the game in May.’

As part of the push, clubs and pros are also being encouraged to use the hashtag #GirlsGetGolfing across Facebook, Instagram and Twitter in the lead up to May to help showcase some of the opportunities that will be on offer.

Poole continued: ‘Whether pros want to host free evening group sessions or clubs want to put promote special promotional deals on social media, this is all about ensuring we open up areas such as the family market by promoting the health and social benefits of the sport. It’s great that in nationalgolfmonth.com we can give golf clubs, centres and pros the license to do just that.’

Bauer Media have already renewed their sponsorship of National Golf Month which will provide the campaign with radio and print exposure across several of their titles including Top Santé and Yours, two of their major publications, both of which have substantial female readerships.

‘It’s terrific that we have such high-profile support for this year’s campaign. We hope to announce various sponsorship deals over the coming weeks that will providing clubs with necessary marketing materials to help generate a real participation push.’

Golf & Health Project Highlights How Golf Can Benefit All

A unique project aiming to assess the benefits of golf is being supported by the BGIA. BGIA Chair Philip Morley said “The British Golf Industry Association fully support this initiative to promote the positive health and wellbeing aspects of playing golf. Proof that golf is associated with improved longevity and physical health outcomes reaffirms one of the BGIA’s supporting values – we believe in the benefits that come from a successful golf industry and increased participation in our sport.”

The Research

Researchers at the University of Edinburgh in Scotland, led by Dr. Andrew Murray and under the supervision of leading international academics, Professor Nanette Mutrie and Professor Helen Grant, have conducted the largest, most comprehensive study of golf and health, with the results shown in a Scoping Review published in the world’s leading sports medicine and science journal, The British Journal of Sports Medicine.

In total, 5,000 papers were reviewed to provide a comprehensive view on the impact of the game on health, illness prevention (and management) and associated injuries.

Key Benefits of Golf

Improvements in life expectancy and quality of life, as well as physical and mental health benefits. Golf is expected to decrease the risk of more than 40 major chronic diseases like type 2 diabetes, heart attacks, colon and breast cancer. Current research shows that golf has positive impacts on cholesterol, body composition, metabolism, and longevity.

Support/Endorsements

The Project has garnered support from all of golf’s major organisations, along with an initial eight ambassadors from around the world with more than 30 majors and 350 wins between them – Aaron Baddeley (Australia), Annika Sorenstam (Sweden), Brooke Henderson (Canada), Gary Player (South Africa), Padraig Harrington (Ireland), Ryann O’Toole (USA), So Yeon Ryu (South Korea), and Zach Johnson (USA).

“I am delighted to be an Ambassador for the Golf & Health Project and wholeheartedly support the work they are doing to prove the health and wellbeing benefits of golf,” explained Gary Player, nine-time Major champion and World Golf Hall of Fame member. “The systematic and academic confirmation of the physical and mental benefits golf gives people will be of great use to us all to spread the word to institutions, governments and the entire world!”Current information from the Scoping Review and future research findings will continue to be available through the Golf & Health website – www.golfandhealth.org. This information is designed to be practical and usable by golf’s stakeholders to help develop the sport around the world.

The project also aims to show existing and future benefits that are identified are applicable to individuals of all ages throughout society, not just a specific sub-section of the population.

The WGF and the major golf organizations represented on its Board of Directors, along with partners such as the PGAs of Europe and the University of Edinburgh, academic collaborators and supporters from the University of California at San Francisco, and various other organizations, are working together on the Project with a view to sharing its work around the globe.“

The importance of the Golf & Health Project in the development of the sport is vital, not just for the WGF’s partners, but everyone involved with golf around the world,” said Steve Mona, CEO of the World Golf Foundation. “This Project is something we can all get behind, as it is universally agreed that golf is good for you. It is going to provide real, tangible resources that can be used by governments and politicians, professional tours, governing bodies, golf businesses, PGA Professionals and more – all to the sport’s benefit.”

Further Research

The Project is planning various research-led activities to further prove areas of interest and also expand into currently under-researched areas such as the mental health benefits of golf, physical benefits in older players and the positive effects of spectating.“

For a number of years we’ve felt we’ve underplayed the likely benefits of golf on peoples’ health,” added Golf & Health Project Executive Director and European Tour Chief Medical Officer, Dr. Roger Hawkes. “Over the last two or three years, there seems to be an interest from various bodies and we’ve been able to bring together that interest to actually study this area.”

More Info

Further information, news and features on the Golf & Health Project: www.golfandhealth.org, @GolfAndHealth on Twitter and ‘Golf and Health’ on Facebook.

For queries relating to the Project, contact info@golfandhealth.org and for media queries contact media@golfandhealth.org

National Golf Month Welcomes R&A Rule Changes

National Golf Month, the annual programme aimed at growing UK participation in golf, welcomed today’s announcement by the R&A to modernize some of the rules of Golf.

‘Golf is often perceived as complex and ‘rule bound’. Simplifying the rules is one positive step towards modernizing golf so we welcome the steps being taken by the R&A and USPGA.’

‘The rule changes couldn’t come at a better time for this year’s National Golf Month in May because we will be giving away 50,000 free taster sessions to new and lapsed golfers to try the game. The change in the rules is a signal to people who have been put of in the past to ‘get golfing,’ he concluded.

This year’s National Golf Month will address some of the key barriers currently preventing women off starting the game in the first place: the cost of taster sessions, easy access and the chance to try the game with their friends. These factors were highlighted by Syngenta’s recent global report ‘Unlocking Golf’s True Potential’.

Core to National Golf Month 2017 will be a its target to provide 50,000 free one hour trial sessions, exclusively for women, worth over £2m, which will be the industry’s largest ever promotional offer aimed specifically at getting women started in the sport. As well as providing a substantial inventory of taster sessions, National Golf Month will provide a better understanding of how clubs and professionals can attract more women through new or innovative approaches. The National Golf Month web site will use the booking platform, supplied by fibodo, to match consumers with golf professionals.

Health Benefits of Golf Discussed in Parliament

The All-Party Parliamentary Golf Group welcomed representatives of the Golf and Health project to the Palace of Westminster on the 17th January. New BGIA Chair Philip Morley attended along with Nigel Freemantle from the BGIA Executive Board and Doug Poole from National Golf Month.

Executive Director for Golf and Health, and Chief Medical Officer at the European Tour Golf, Dr Roger Hawkes, and lead researcher, Dr Andrew Murray of the University of Edinburgh, made a presentation to Peers, MPs and associate members on the health benefits of the sport. The project is supported by the World Golf Foundation, with the aim to increase interest and participation in golf.

The presentation focused on the considerable physical and mental health benefits of golf. Research carried out by the project has found that key benefits include improvements in life expectancy, cholesterol levels and body composition. Golf is expected to decrease the risk of over 40 major chronic diseases, and also appears to improve wellness and self-confidence.

The meeting was chaired by Vice-Chair of the Group, Baroness Nye of Lambeth. Speaking afterwards, she said “the Group was delighted to welcome Andrew and Roger to Parliament, and to hear about the significant health benefits that golf provides. Golf is a sport for people of all ages, and I hope that the findings of the Golf and Health project can help to improve the public image of the sport and increase support for golf among policymakers. The Parliamentary Golf Group is committed to growing the game, and I also hope that the clear health benefits of golf will help to drive increased participation in the sport.”

Group Co-Chair and Member of Parliament for North East Fife, Stephen Gethins MP, said “the work of the Golf and Health project in showing the huge range of health benefits of golf is very welcome. Golf clearly plays an important role in maintaining a healthy, active population, and I look forward to seeing further research from the project on areas such as the mental health benefits of golf, physical benefits to older players and the positive effects of spectating. The Parliamentary Golf Group will continue to work closely with the project to ensure that the health benefits of the sport are clear to policymakers.”

Dr Andrew Murray added “it is clear that golf has overall health benefits, which for many years have been underplayed. Golf can provide health benefits for people of all ages and backgrounds, providing moderate intensity physical activity. This has a key role in improving life expectancy, helping to prevent major chronic diseases such as type 2 diabetes and heart attacks, and improving mental health. The Golf and Health project has brought together golf organisations from across the world, including partners such as the Royal and Ancient, the PGAs of Europe and the European Tour, and I hope that the work undertaken will raise awareness and support for the sport. This is only the start, there is much more research to be done.

National Golf Month 2017 Targets Women

National Golf Month, the annual programme aimed at growing participation in the sport, will focus on encouraging women to take up the game as its primary target for this year’s month long campaign, which starts on May 1st 2017.

Currently, only just over one in ten UK golfers are female (14%) compared to one in four in Europe (25%), which makes the proportion of female golfers in the UK the lowest of the top ten markets in Europe.

‘Women should be a higher proportion of the playing base, which is why increasing the number of women playing the sport will be the top priority for National Golf Month in 2017. If we can boost the number of women who play the sport, then we can also revitalize the playing base of the sport through increased family participation too, ’ said Doug Poole project Director – National Golf Month.

This year’s National Golf Month will address some of the key barriers currently preventing women off starting the game in the first place: the cost of taster sessions, easy access and the chance to try the game with their friends. These factors were highlighted by Syngenta’s recent global report ‘Unlocking Golf’s True Potential’.

Core to National Golf Month 2017 will be a its target to provide 50,000 free one hour trial sessions, exclusively for women, worth over £2m, which will be the industry’s largest ever promotional offer aimed specifically at getting women started in the sport.

As well as providing a substantial inventory of taster sessions, National Golf Month will provide a better understanding of how clubs and professionals can attract more women through new or innovative approaches.

‘There is a clear business case for attracting more women to play the game. New female members generate an additional £750 of revenue per annum PER PLAYER according to some research and female players open up the family market. We plan to help the industry learn more from the great data and case studies which exist,’ said Doug Poole.

The National Golf Month web site will use the booking platform, supplied by fibodo, to match consumers with golf professionals. The website will be live on February 1st at: www.nationalgolfmonth.com

‘Golf clubs, centres and PGA professionals wishing to participate in the event should visit the National Golf Month web site and register there. Alternatively, they should contact me for more details about how to get involved,’ said Doug Poole.

Philip Morley, Chair of the British Golf Industry Association, said: ‘The British Golf Industry Association is delighted, once again, to support National Golf Month which remains the most effective campaign we have to promote the sport in the UK. Golf is a fun, healthy and social game which more people should try, especially women. We hope that our efforts this year will help to boost female participation in the game for the long term.’

Bauer Media have renewed their sponsorship of National Golf Month which will provide the campaign with radio and print exposure across several of their titles including Top Santé and Yours, two of their major publications, both of which have substantial female readerships.

‘Last year, National Golf Month reached 20 million people across Britain with a mix of marketing and promotional activities. Over 140,000 people who were new to the sport or recently lapsed have came back to the sport during its 3 years. This year, we’re targeting 100,000 new or lapsed participants to golf of whom we hope 50% will be women,’ said Doug Poole.

National Golf Month has appointed communications agency Dissident to handle campaign strategy, social and media relations’ activity.

Further details about the promotional plans, sponsors and supporters will be released over the coming months